The story behind My Pizza Personality
I recently launched www.mypizzapersonality.com to help you find your inner pizza and to help me answer a very critical question. This is the story behind the project. Captain Planet Back in 2006, I...
View ArticleDo you want spam on your pizza personality? A Twitter case study
A month and over 600 responses into the My Pizza Personality project and my disillusionment with Twitter has solidified like congealed cheese. After weeks of selling any self-respect in 140 characters...
View ArticleThe value of the green referral (A My Pizza Personality case study)
The non-commercial My Pizza Personality project set out to see if pizza purchasers are concerned about the environment, and whether environmental people eat pizza. While we wait for that answer, check...
View ArticleI’m published! My Pizza Personality in Readings and Cases in Sustainable...
Due to the My Pizza Personality project, I am now a “contributing author” in a case study called Environmental versus convenience purchases and the role of online community champions: My Pizza...
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