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The story behind My Pizza Personality

I recently launched www.mypizzapersonality.com to help you find your inner pizza and to help me answer a very critical question.  This is the story behind the project. Captain Planet Back in 2006, I...

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Do you want spam on your pizza personality? A Twitter case study

A month and over 600 responses into the My Pizza Personality project and my disillusionment with Twitter has solidified like congealed cheese.  After weeks of selling any self-respect in 140 characters...

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The value of the green referral (A My Pizza Personality case study)

The non-commercial My Pizza Personality project set out to see if pizza purchasers are concerned about the environment, and whether environmental people eat pizza.  While we wait for that answer, check...

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I’m published! My Pizza Personality in Readings and Cases in Sustainable...

Due to the My Pizza Personality project, I am now a “contributing author” in a case study called Environmental versus convenience purchases and the role of online community champions: My Pizza...

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